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Word of mouth marketing : a model of personal interactions in integrated marketing communication
Hongcharu, Boonchai; Somkiat Eiamkanchanalai - 2007
Persistent link: https://www.econbiz.de/10003668122
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A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications
Hongcharu, Boonchai; Somkiat Eiamkanchanalai - In: Journal of business & economics research 7 (2009) 12, pp. 31-40
Persistent link: https://www.econbiz.de/10003945658
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Consumption values, personal characteristics and behavioral intentions in mobile shopping adoption
Assarut, Rujipun; Somkiat Eiamkanchanalai - In: Market : review for marketing theory and practice 27 (2015) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10011502505
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Service quality development for medium-sized life insurance companies
Somkiat Eiamkanchanalai; Suwanee Surasiengsunk - 2010
Persistent link: https://www.econbiz.de/10011929965
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Factors influencing customer experience management and customer experience value
Sirin Akaraputipun; Somkiat Eiamkanchanalai - 2010
Persistent link: https://www.econbiz.de/10011929985
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Consumer innovativeness and opinion leadership : revisiting consumer characteristics in new product diffusion model
Somkiat Eiamkanchanalai; Nuttapol Assarut - In: Global business & economics review 18 (2016) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011738547