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Impulse buying tendencies among Indian consumers: scale development and validation

Mittal, Sheetal; Chawla, Deepak; Sondhi, Neena - In: Journal of Indian Business Research 8 (2016) 3, pp. 205-226

Purpose The purpose of this paper is to conceptualize, develop and validate the measurement of impulse buying tendency India, an emerging market in Asia. Design/methodology/approach The conceptualization of India’s impulse buying tendency (IBT) has been based on a review of academic literature...

Persistent link: https://www.econbiz.de/10014875139