Purpose: Despite increased research attention to management innovation, the literature offers conflicting explanations of how it affects firm performance. The rational perspective emphasises the role of management innovation for organisational routine updating. The fashion perspective views...

Can iterative cycles roll out sequentially and automatically? In specific, as iterative approach requires cooperation of various stakeholders, existing literature neglect whether they can reach agreement on dominant logic for next iterative cycle. It is information from prototype test shakes the...