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Sorescu, Alina B.
Gelb, Betsy D.
120
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
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OLC EcoSci
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OBSERVATIONS - Republican Brands, Democrat Brands Can a brand be perceived by consumers as Republican or Democrat? Advertisers may well be associating a brand with a political part...
Gelb, Betsy D.
;
Sorescu, Alina B.
- In:
Journal of advertising research
40
(
2000
)
1-2
,
pp. 95-102
Persistent link: https://www.econbiz.de/10006516451
Saved in:
2
ARTICLES - Negative Comparative Advertising: Evidence Favoring Fine-Tuning
Sorescu, Alina B.
;
Gelb, Betsy D.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
4
,
pp. 25-40
Persistent link: https://www.econbiz.de/10008120058
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