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Flexible Produkte

Mang, Stefan; Spann, Martin - In: Die Betriebswirtschaft : DBW 69 (2009) 5, pp. 638-642

Persistent link: https://www.econbiz.de/10003881261

Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169

Persistent link: https://www.econbiz.de/10003936207

Preface: Pricing in electronic markets and networks

Spann, Martin; Herrmann, Andreas; Sprott, David E. - In: Electronic markets : the international journal on … 20 (2010) 2, pp. 83-84

Persistent link: https://www.econbiz.de/10003977221

Interactive Pricing

Spann, Martin - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 151-164). 2007

Persistent link: https://www.econbiz.de/10003565781

To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price

Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 719-730

Persistent link: https://www.econbiz.de/10009579976

Skimming or penetration? : strategic dynamic pricing for new products

Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249

Persistent link: https://www.econbiz.de/10010515896

Delegating pricing power to customers : pay what you want or name your own price

Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2015

Persistent link: https://www.econbiz.de/10011289185

Delegating pricing power to customers : pay what you want or name your own price?

Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2015

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional customers by reducing prices without setting a...

Persistent link: https://www.econbiz.de/10010530590

Dual effect-based market segmentation and price optimization

Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488

Persistent link: https://www.econbiz.de/10009724777

Dual effect-based market segmentation and price optimization

Theyson, Sven; Klein, Kristina; Spann, Martin; … - In: Essays on the effects of brand names and prices on …. 2012

Persistent link: https://www.econbiz.de/10009659912