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"It's nice to get a wee treat if you've had a bad week" : consumer motivations in retail loyalty scheme points redemption
Smith, Andrew; Sparks, Leigh - In: Journal of business research : JBR 62 (2009) 5, pp. 542-547
Persistent link: https://www.econbiz.de/10003846876
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Reward redemption behaviour in retail loyalty schemes
Smith, Andrew; Sparks, Leigh - In: British journal of management : BJM 20 (2009) 2, pp. 204-218
Persistent link: https://www.econbiz.de/10003856011
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Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew; Harvey, John; Goulding, James; Smith, Gavin - In: Marketing theory 21 (2021) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
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Reward Redemption Behaviour in Retail Loyalty Schemes
Smith, Andrew; Sparks, Leigh - In: British journal of management : BJM 20 (2009) 2, pp. 204-218
Persistent link: https://www.econbiz.de/10008250472
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“It's nice to get a wee treat if you've had a bad week”: Consumer motivations in retail loyalty scheme points redemption
Smith, Andrew; Sparks, Leigh - In: Journal of business research : JBR 62 (2009) 5, pp. 542-547
Persistent link: https://www.econbiz.de/10008232093
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Delivering customer loyalty schemes in retailing: exploring the employee dimension
Smith, Andrew; Sparks, Leigh; Hart, Susan; Tzokas, Nikos - In: International journal of retail & distribution management 32 (2004) 4-5, pp. 190-204
Persistent link: https://www.econbiz.de/10006429553
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Delivering customer loyalty schemes in retailing: exploring the employee dimension
Smith, Andrew; Sparks, Leigh; Hart, Susan; Tzokas, Nikos - In: International journal of retail & distribution management 32 (2004) 4, pp. 190-204
Persistent link: https://www.econbiz.de/10006430142
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All About Eve?
Smith, Andrew; Sparks, Leigh - In: Journal of marketing management : MM 20 (2004) 3-4, pp. 363-386
Persistent link: https://www.econbiz.de/10006963909
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Are Loyalty Schemes a Manifestation of Relationship Marketing?
Hart, Susan; Smith, Andrew; Sparks, Leigh; Tzokas, Nikolaos - In: Journal of marketing management : MM 15 (1999) 6, pp. 541-562
Persistent link: https://www.econbiz.de/10006988433
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“It's nice to get a wee treat if you've had a bad week”: Consumer motivations in retail loyalty scheme points redemption
Smith, Andrew; Sparks, Leigh - In: Journal of business research : JBR 62 (2009) 5, pp. 542-548
Persistent link: https://www.econbiz.de/10008891863