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Thailand. Based on Rogers’ Innovation Diffusion theoretical framework, five perceived characteristics of innovation are …
Persistent link: https://www.econbiz.de/10014138030
. Discussion of the qualitative methodology in Thailand to assess customer perceptions of internet-based services vs. interpersonal …
Persistent link: https://www.econbiz.de/10012999645
willing to consider them. A made-in Thailand label is not much of a problem, but resistance is greater for a Thai brand …
Persistent link: https://www.econbiz.de/10013022752
Internet banking has become the new self-service delivery channel that allows banks to provide information and offer services to their customers with more convenience via the web services technology. An understanding of corporate customer acceptance of Internet banking can assist banks to assess...
Persistent link: https://www.econbiz.de/10013025424
Many Thai businesses have used websites to offer sales via the Internet. In reality, consumers have not flocked to Internet. A quantitative survey with data from 143 Thai website owners examined nine major success factors for business to consumer electronic commerce: government support, security...
Persistent link: https://www.econbiz.de/10013026697
In retail banking, the internet has allowed banks to offer information and services to customers at their convenience, and many Thai banks are following worldwide trends in implementing internet banking. Banks which offer this channel claim that it reduces costs and makes them more competitive....
Persistent link: https://www.econbiz.de/10013028057
Persistent link: https://www.econbiz.de/10011744444
highest quality expectation, followed by new industrialising countries (NICs), and then by developing countries. Thailand …
Persistent link: https://www.econbiz.de/10013018919
This study aims at measuring the level of unacceptability of certain unethical behaviors for educators in accounting/finance (A/F) as well as marketing/management (M/M) in their various roles. The research was conducted utilizing a quantitative approach based on the Integrated Social Contracts...
Persistent link: https://www.econbiz.de/10012930922
Understanding what attributes are sought by casino visitors during their visit to a casino can enable casino operators to enhance the quality of service elements. This study assessed the important casino attributes that casino visitors seek when visiting a casino. The study also seek to identify...
Persistent link: https://www.econbiz.de/10014140268