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highest quality expectation, followed by new industrialising countries (NICs), and then by developing countries. Thailand …
Persistent link: https://www.econbiz.de/10013018919
willing to consider them. A made-in Thailand label is not much of a problem, but resistance is greater for a Thai brand …
Persistent link: https://www.econbiz.de/10013022752
Internet banking has become the new self-service delivery channel that allows banks to provide information and offer services to their customers with more convenience via the web services technology. An understanding of corporate customer acceptance of Internet banking can assist banks to assess...
Persistent link: https://www.econbiz.de/10013025424
Persistent link: https://www.econbiz.de/10011744444
In retail banking, the internet has allowed banks to offer information and services to customers at their convenience, and many Thai banks are following worldwide trends in implementing internet banking. Banks which offer this channel claim that it reduces costs and makes them more competitive....
Persistent link: https://www.econbiz.de/10013028057
This study aims at measuring the level of unacceptability of certain unethical behaviors for educators in accounting/finance (A/F) as well as marketing/management (M/M) in their various roles. The research was conducted utilizing a quantitative approach based on the Integrated Social Contracts...
Persistent link: https://www.econbiz.de/10012930922
. Discussion of the qualitative methodology in Thailand to assess customer perceptions of internet-based services vs. interpersonal …
Persistent link: https://www.econbiz.de/10012999645
Asia's economic crisis has caused many middle class consumers to watch their budgets more closely. However, this is not the same thing as consumers becoming highly price conscious, with price as the top criteria in making brand choice. Asia's modern middle class is strongly value oriented,...
Persistent link: https://www.econbiz.de/10013018432
Intercept interviews of 200 middle class residents of Ho Chi Minn City examined consumer perceptions about brand of engine lubricants, which are still largely a consumer product in Vietnam (i.e., consumers buy it and put it in their motorcycle or car engines themselves). A wide range of foreign...
Persistent link: https://www.econbiz.de/10013022914
In China's rapid development, for marketers it is important to monitor views toward advertising to keep up with evolving consumer attitudes and managerial practice. This paper investigates attitudes and beliefs toward advertising among a small sample of Chinese managers in the state sector, and...
Persistent link: https://www.econbiz.de/10013025648