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Spekman, Robert E.
Hunt, Shelby D.
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Journal of the Academy of Marketing Science
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Alliance Competence, Resources, and Alliance Success: - Conceptualization, Measurement, and Initial Test
Jay Lambe, C.
;
Spekman, Robert E.
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
2
,
pp. 141-158
Persistent link: https://www.econbiz.de/10006151686
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Interimistic Relational Exchange: Conceptualization and Propositional Development
Lambe, C.Jay
;
Spekman, Robert E.
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
28
(
2000
)
2
,
pp. 212-225
Persistent link: https://www.econbiz.de/10006152502
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