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Spickett-Jones, Graham
Kitchen, Philip J.
170
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19
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18
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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OLC EcoSci
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Focus: 360(degree) communications - The growing use of integration - Will new accounting standards drive the growth of IMC? Possibly, but there are other forces, too -- And few of...
Spickett-Jones, Graham
;
Kitchen, Philip
;
Brignell, Joanne
- In:
ADMAP : for decisionmakers in advertising, marketing, …
38
(
2003
)
8
,
pp. 24-27
Persistent link: https://www.econbiz.de/10006760738
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2
Information processing: A critical literature review and future research directions
Kitchen, Philip J.
;
Spickett-Jones, Graham
- In:
International journal of market research : JMRS ; the …
45
(
2003
)
1
,
pp. 73-98
Persistent link: https://www.econbiz.de/10006694881
Saved in:
3
Investigating the impact of international cosmetics advertising in China
Barnes, Bradley R.
;
Kitchen, Philip J.
;
Spickett-Jones, …
- In:
International journal of advertising : the quarterly …
23
(
2004
)
3
,
pp. 361-388
Persistent link: https://www.econbiz.de/10008128451
Saved in:
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