Spiller, Achim; Zuhlsdorf, Anke; Mellin, Matthias - Institut für Lebensmittel und Ressourcenökonomik, … - 2007
The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional...
