At the beginning of the year 2005 the German meat industry frequently featured in the media with reports on tainted meat. Since then, a huge number of new problems concerning meat production and trade have arisen which have uncovered weaknesses in food quality control, and highlighted the...

The Federal Government of Germany as well as the European Commission are discussing the establishment of an animal welfare label. This label should enable consumers to make a conscious purchasing decision on animal welfare products. Various studies show that many consumers (in Germany around 20...

Im Zuge der Reform der EU-Agrarpolitik werden seit dem Midterm-Review zunehmend weniger politische Instrumente zur Stützung des europäischen Milchmarkts eingesetzt. Dadurch und durch die wahrscheinlich im Zuge der WTO-Verhandlungen erfolgende Lockerung des EU-Außenschutzes werden...

The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional...

Many people view animal welfare standards in the agricultural industry as critical and some consumers would prefer to buy high welfare meat. In order to successfully introduce high welfare meat products onto the market, some important marketing decisions must be made. Due to limited shelf space...

Nach den aktuellen Erkenntnissen der nutztierwissenschaftlichen Forschung rekurriert das Verständnis von Animal Welfare auf vier Kriterien: Haltungssystem, Management, Tiergesundheit und Tierverhalten (KEELING und KJ™RNES, 2009). Es ist jedoch unklar, inwieweit sich dieses Verständnis auch...