Never before has food been as safe and secure as it is today, but simultaneously, society has become increasingly critical towards agricultural and food related issues. This two-sided development between society and agribusiness will be analyzed using Framing Theory. A quantitative semantic...

The agri‐food industry has improved its productivity, especially in developed countries, in an unparalleled way. This development has, however, estranged the agri‐food sector in parts from society over the years. Never before has food been as safe and secure, but simultaneously, society has...