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Sreejesh, S.
Dwivedi, Yogesh Kumar
238
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68
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56
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Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
3
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
How does a brand's psychological distance in an advergame influence brand memory of the consumers?
Sreejesh, S.
;
Dwivedi, Yogesh K.
;
Ghosh, Tathagata
- In:
Journal of Consumer Behaviour
20
(
2021
)
6
,
pp. 1449-1465
Persistent link: https://www.econbiz.de/10012632417
Saved in:
6
Impact of self‐brand connection on willingness to pay premium : Relevant mediators and moderators
Sarkar, Juhi G.
;
Sreejesh, S.
;
Sarkar, Abhigyan
; …
- In:
Psychology & Marketing
38
(
2021
)
11
,
pp. 1942-1959
Persistent link: https://www.econbiz.de/10012633164
Saved in:
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