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Brand familiarity vs profit-sharing rate : which has a stronger impact on Muslim customers' intention to invest in an Islamic bank?
Hati, Sri Rahayu Hijrah
;
Niken Iwani Surya Putri
;
Sri …
- In:
Journal of Islamic marketing
13
(
2022
)
8
,
pp. 1703-1727
Persistent link: https://www.econbiz.de/10013279042
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