//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sridhar, Shrihari"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Resource allocation in marketi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Advertising planning
1
Allocation
1
Allokation
1
Costs
1
Kosten
1
Marketing management
1
Marketingmanagement
1
Time
1
Werbeplanung
1
Werbewirkung
1
Zeit
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Sridhar, Shrihari
Raman, Kalyan
39
Naik, Prasad A.
12
Mantrala, Murali K.
8
Block, Martin
4
Schultz, Don E.
4
Peters, Kay
3
Chatterjee, Rabikar
2
Malthouse, Edward C.
2
Winer, Russell S.
2
Albers, Sönke
1
Banerjee, Syagnik (Sy)
1
Bass, Frank M.
1
Boztuğ, Yasemin
1
Bridges, Eileen
1
Dong, Beibei
1
Ensor, Katherine B.
1
Hildebrandt, Lutz
1
Krafft, Manfred
1
Lee, Nick
1
Ravi, Vadlamani
1
Tang, Yihui
1
Tang, Yihui (Elina)
1
Vadlamani, Ravi
1
Viswanathan, Vijay
1
Wesley Hutchinson, J.
1
Ying, Hao
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Optimal resource allocation with time-varying marketing effectiveness, margins and costs
Raman, Kalyan
;
Mantrala, Murali K.
;
Sridhar, Shrihari
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009490133
Saved in:
2
Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs
Raman, Kalyan
;
Mantrala, Murali K.
;
Sridhar, Shrihari
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10009820982
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->