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Persistent link: https://www.econbiz.de/10011939758
This paper investigates the informational value of online reviews posted by employees for their employer, a rather untapped source of online information from employees, using a sample of 349,550 reviews from 40,915 UK firms. We explore this novel form of electronic Word-of-Mouth (e-WOM) from...
Persistent link: https://www.econbiz.de/10012852691
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