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From channel integration to platform integration : capabilities required in hospitality
Bahar, Varqa Shamsi; Nenonen, Suvi; Starr, Richard G., Jr. - In: Industrial marketing management : the international … 94 (2021), pp. 19-40
Persistent link: https://www.econbiz.de/10012513126
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Coopetition with platforms : balancing the interplay of cooperation and competition in hospitality
Bahar, Varqa Shamsi; Nenonen, Suvi; Starr, Richard G., Jr. - In: Tourism management : research, policies, practice 88 (2022), pp. 1-20
Persistent link: https://www.econbiz.de/10013194288
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Certification and authentication of brand value propositions
Starr, Richard G., Jr.; Brodie, Roderick J. - In: The journal of brand management : an international journal 23 (2016) 6, pp. 716-731
Persistent link: https://www.econbiz.de/10011625293
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The Mindcam methodology: perceiving through the native's eye
Starr, Richard G., Jr.; Fernandez, Karen V. - In: Qualitative market research : an international journal 10 (2007) 2, pp. 168-182
Persistent link: https://www.econbiz.de/10003458879
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Peer-to-peer interactions in the sharing economy : exploring the role of reciprocity within a Chinese social network
Starr, Richard G., Jr.; Zhu, Andrew Q.; … - In: Australasian marketing journal 28 (2020) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10012599958