We examine the effect of consumer and market factors on the trial probability of new consumer packaged goods. We distinguish between three sources of variation in consumer trial probability: 1) within new products, across consumers; 2) within new products, over time; and 3) across new products....

We examine the effect of consumer and market factors on the trial probability of new consumer packaged goods. We distinguish between three sources of variation in consumer trial probability: 1) within new products, across consumers; 2) within new products, over time; and 3) across new products....