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Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations

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Persistent link: https://www.econbiz.de/10011527085

Do customized service packages impede value capture in industrial markets?

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Platform adoption in network markets : selecting beneficial partners to achieve market dominance

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To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets

Backhaus, Klaus; Steiner, Michael; Lügger, Kai - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1082-1092

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Vermarktung hybrider Leistungsbündel : Das ServPay-Konzept

Weddeling, Matthias - 2010

Hybride Leistungsbündel -- Der KKV® als Orientierungsrahmen für das Management hybrider Leistungsbündel -- Vermarktung hybrider Leistungsbündel: Die Anbieterperspektive -- Vermarktung hybrider Leistungsbündel: Die Nachfragerperspektive -- Integrierte Softwareunterstützung der Vermarktung...

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Vermarktung hybrider Leistungsbündel : Das ServPay-Konzept

Weddeling, Matthias - 2010

Persistent link: https://www.econbiz.de/10004957071

To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets

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Persistent link: https://www.econbiz.de/10009806432

Platform Adoption in System Markets : The Roles of Preference Heterogeneity and Consumer Expectations

Steiner, Michael; Wiegand, Nico; Eggert, Andreas; … - 2015

Platform-based systems have become the dominant way to market consumer entertainment products. Video games are, for instance, distributed in digital data form, which can only be used on compatible hardware. Network effects drive the diffusion of such systems. This article provides insights into...

Persistent link: https://www.econbiz.de/10014036080