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Retailers' foreign market entry decisions: An institutional perspective

Huang, Ying; Sternquist, Brenda - In: International Business Review 16 (2007) 5, pp. 613-629

Institutional theory emphasizes the relationship between organizations and the environment. Institutions consist of political, cognitive and sociological elements that form the external and internal environment of a firm. Both external and internal environments affect firm decisions and...

Persistent link: https://www.econbiz.de/10009213019

A Mixed-Method Study of the Effects of Guanxi Between Salespersons and Buyers on RetailerSupplier Relationships in China

Huang, Ying; Sternquist, Brenda; Zhang, Chun; … - In: Journal of marketing channels : ... distribution … 18 (2011) 3, pp. 189-216

Persistent link: https://www.econbiz.de/10009988441

Predicting market orientation: Chinese retailers in a transitional economy

Sternquist, Brenda; Huang, Ying; Chen, Zhengyi - In: International journal of retail & distribution management 38 (2010) 5, pp. 360-379

Persistent link: https://www.econbiz.de/10008406293

The impact of market orientation on Chinese retailers' channel relationships

Chung, Jae-Eun; Huang, Ying; Jin, Byoungho; Sternquist, … - In: The journal of business & industrial marketing 26 (2011) 1, pp. 14-26

Persistent link: https://www.econbiz.de/10008770280

The impact of market orientation on Chinese retailers' channel relationships

Chung, Jae-Eun; Huang, Ying; Jin, Byoungho; Sternquist, … - In: The journal of business & industrial marketing 26 (2010) 1, pp. 14-26

Persistent link: https://www.econbiz.de/10008851861

Retailers’ foreign market entry decisions: An institutional perspective

Huang, Ying; Sternquist, Brenda - In: International business review : the official journal of … 16 (2007) 5, pp. 613-629

Persistent link: https://www.econbiz.de/10007799715

SPECIAL ISSUE: THE SUPPLY CHAIN - Buyer-Supplier Relationships in China - A study Suggests that state-owned retailers behave much like their privately owned counterparts. Plus: Buy...

Sternquist, Brenda; Chen, Zhengyi; Huang, Ying - In: The China business review : the magazine of the … 30 (2003) 5, pp. 34-37

Persistent link: https://www.econbiz.de/10007460230