Sterns, James A.; House, Lisa; VanSickle, John J.; … - International Agricultural Trade and Policy Center … - 2004
The debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and costs of its implementation. This study uses data from a Vickery auction (n=320) to estimate willingness to pay for COOL. Preliminary findings suggest, on average, consumers value COOL, are not...