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Market research
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Virtuelle Realität
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conjoint analysis
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experimental economics
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Stieger, Daniel
Füller, Johann
138
Franke, Nikolaus
132
Krogh, Georg von
130
Matzler, Kurt
48
von Krogh, Georg
48
Hutter, Katja
39
Roos, Johan
35
De Jong, Jeroen P. J.
30
Hippel, Eric von
24
Haefliger, Stefan
22
Schreier, Martin
21
Spaeth, Sebastian
20
Hautz, Julia
18
Bilgram, Volker
17
Gruber, Marc
13
Jawecki, Gregor
13
von Hippel, Eric
13
Henkel, Joachim
11
Mühlbacher, Hans
11
Von Krogh, George
11
Wallin, Martin W.
11
Jong, Jeroen P. J. de
10
Harhoff, Dietmar
9
Keinz, Peter
9
Nonaka, Ikujiro
9
Bartl, Michael
8
Erden, Zeynep
8
Kohler, Thomas
8
Von Krogh, Georg
8
Faullant, Rita
7
Lüthje, Christian
7
Nonaka, Ikujirō
7
Back, Andrea
6
Ben-Menahem, Shiko M.
6
Krogh, Georg Von
6
Dömötör, Rudolf
5
Garriga, Helena
5
Gebauer, Johannes
5
Geilinger, Nina
5
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Management information systems : mis quarterly
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Problems and perspectives in management : PPM ; international research journal
2
Harvard-Business-Manager : das Wissen der Besten
1
Journal of Consumer Policy
1
Marketing Science
1
Problems and perspectives in management : PPM
1
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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Avatar-based innovation : how avatars experience co-creation projects in second life
Matzler, Kurt
;
Füller, Johann
;
Kohler, Thomas
; …
- In:
Problems and perspectives in management : PPM ; …
9
(
2011
)
2
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009230666
Saved in:
2
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
3
Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt
;
Stieger, Daniel
;
Füller, Johann
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
Saved in:
4
Co-creation in virtual worlds : the design of the user experience
Köhler, Thomas R.
;
Füller, Johann
;
Matzler, Kurt
; …
- In:
Management information systems : mis quarterly
35
(
2011
)
3
,
pp. 773-788
Persistent link: https://www.econbiz.de/10009295670
Saved in:
5
Trendsuche mit Online-Spielen
Füller, Johann
;
Kohler, Thomas
;
Matzler, Kurt
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
7
,
pp. 22-23
Persistent link: https://www.econbiz.de/10003722559
Saved in:
6
Crowdsourcing strategy : how openness changes strategy work
Matzler, Kurt
;
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
- In:
Problems and perspectives in management : PPM ; …
14
(
2016
)
3
,
pp. 450-460
Persistent link: https://www.econbiz.de/10011669095
Saved in:
7
Co-Creation in Virtual Worlds: The Design of the User Experience
Kohler, Thomas
;
Fueller, Johann
;
Matzler, Kurt
; …
- In:
Management information systems : mis quarterly
35
(
2011
)
3
,
pp. 773-789
Persistent link: https://www.econbiz.de/10009262806
Saved in:
8
Avatar-based innovation : how avatars experience co-creation projects in second life
Matzler, Kurt
;
Füller, Johann
;
Kohler, Thomas
; …
- In:
Problems and perspectives in management : PPM
9
(
2011
)
2
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009892612
Saved in:
9
Measuring Consumer Preferences Using Conjoint Poker
Toubia, Olivier
;
de Jong, Martijn G.
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-157
Persistent link: https://www.econbiz.de/10009831032
Saved in:
10
Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences
Matzler, Kurt
;
Stieger, Daniel
;
Füller, Johann
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 231-248
Persistent link: https://www.econbiz.de/10009015382
Saved in:
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