Consumers' average value for information goods, websites, weather forecasts, music, and news declines with the number consumed. This paper provides simple guidelines to optimal bundling marketing strategies in this case. If consumers' values do not decrease too quickly, we show that bundling is...

Abstract A scoring rule is proper if it elicits an expert's true beliefs as a probabilistic forecast, and it is strictly proper if it uniquely elicits an expert's true beliefs. The value function associated with a (strictly) proper scoring rule is (strictly) convex on any convex set of beliefs....