Brekke, Kurt R.; Holmås, Tor Helge; Straume, Odd Rune - 2012
We study the impact of product margins on pharmacies' incentive to promote generics instead of brand-names. First, we … copayments. Second, we exploit a unique product level panel data set, which contains information on sales and prices at both … generics and their market shares. This relationship is stronger for pharmaceuticals under reference pricing rather than …