The consumers of today are impulse and cautious buyers at the same time. This study basically comprehends the concept of non-linearity towards the consumer purchase behavior for either high or low involvement of products. The research was interesting to note the consumption patterns of different...

The personality traits which include physical appearance in particular always matter once an organization goes for hiring new entrants. The principal point of this study is to comprehend the relationship of a candidate's physical appearance, qualification, dressing style, attractive...

Microfinance empower low-income individual who are capable of lifting themselves out of poverty if given access to financial services but most of microfinance institutions in the world “charge high rates but not make high returns on account of large credit write-offs”. This paper expects to...

Karachi Electric Supply Co. (KESC) is power utility company serving more than 2.1 million consumers. It covers around 6000 km of vast area to supply electricity. It has been more than 10 to 20 years that this company is suffering from poor financial position due to which it is not able to...

Culture is pivotal in shaping the behavior of an individual. Clothing is one way looking at the culture of one and this research in specific investigates about eastern clothing of men. The origin comes from South Asia i.e. Pakistan. The preference of eastern wear by the male segment has changed...

The vibration of fuel prices in the energy market of Pakistan has sprung to huge extent. From the economic perspective of any nation’s monetary uplifting, the government’s view can be achieved via increasing the fuel/ energy prices but such measures always disturbs to discontented civilians...

This paper is an attempt to lift a commentary on why and how history observed the fall of Dhaka. Was the fall of Dhaka inevitable, did the people of Pakistan ever learn any lesson of mutual respect, humility and realism from this fall? The current scenario and growing crises bespeaks another...

Media always helps to reveal the real face of the societies while it is also a source of entertainment besides portraying the various societal allegories to illuminate the various issues of various societies. This research aims at interrogating the viewership pattern of housewives while gauging...

This study examined monthly government bonds response to announcements about Consumer price index (CPI) beginning from July 2001 to September 2009.The findings significantly supported that the consumer price index (CPI) causes the government bonds and also the non-seasonal lags (AR1) of...

This research paper offers a selective survey of gravity equation in the International Trade. Gravity equation was first introduced in the Sixties as a purely empirical proposition to explain bilateral trade flow. The data was taken from the SAARC countries to evaluate the factors affecting the...