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: An analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Sudharshan, D.; May, Jerrold H.; Gruca, Thomas - In: European Journal of Operational Research 36 (1988) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10005347432
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A Simulation Comparison of Methods for New Product Location
Sudharshan, D.; May, Jerrold H.; Shocker, Allan D. - In: Marketing Science 6 (1987) 2, pp. 182-201
Four algorithms for locating an “optimal” new product in a multiattribute product space—Albers and Brockhoff's PROPOPP; Gavish, Horsky, and Srikanth's Method IV; May and Sudharshan's PRODSRCH; and GRID SEARCH—are compared in terms of the relative share of preferences the new product will...
Persistent link: https://www.econbiz.de/10008789665
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Sudharshan, D.; May, Jerrold H.; Shocker, Allan D. - In: Marketing Science 6 (1987) 2, pp. 206-207
Reply to commentaries (Dodson, J. A., J. B. Brodsky. 1987. Commentary. 202–203 and Johnson, R. M. 1987. Commentary. 204–205.) to authors' paper (Sudharshan, D., J. H. May, A. D. Shocker. 1987. A simulation comparison of methods for new product location. 182–201.).
Persistent link: https://www.econbiz.de/10008789790