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~person:"Sultan, Fareena"
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Sultan, Fareena
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Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
2
DIGITAL BUSINESS - Morph the Web to Build Empathy, Trust and Sales - We've long been able to personalize what information the Internet tells us — But now comes "Web site morphing,"...
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2009
)
4
,
pp. 53-62
Persistent link: https://www.econbiz.de/10008280750
Saved in:
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