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~person:"Summers, John O."
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Summers, John O.
Tigert, Douglas J.
27
King, Charles W.
12
Ring, Lawrence J.
6
Pessemier, Edgar A.
5
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5
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Attitudes and media exposure
King, Charles W.
;
Summers, John O.
- In:
Journal of advertising research
11
(
1971
)
1
,
pp. 26-32
Persistent link: https://www.econbiz.de/10002208488
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2
Dynamics of interpersonal communication : the interaction dyad
King, Charles W.
;
Summers, John O.
- In:
Risk taking and information handling in consumer behavior
,
(pp. 240-264)
.
1967
Persistent link: https://www.econbiz.de/10002208524
Saved in:
3
Overlap of opinion leadership across consumer product categories
King, Charles W.
;
Summers, John O.
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10002208559
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