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Sun, Xiaochi
Eisingerich, Andreas B
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Does educating customers create positive word of mouth?
Sun, Xiaochi
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648937
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2
"Pulling back the curtain" : company tours as a customer education tool and effects on pro-brand behaviors
Sun, Xiaochi
;
Foscht, Thomas
;
Kerschbaumer, René Hubert
; …
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10013461115
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