Sussex, Jon; Towse, Adrian; Devlin, Nancy - In: PharmacoEconomics 31 (2013) 1, pp. 1-10
The UK Government is proposing a novel form of price regulation for branded medicines, which it has dubbed ‘value-based pricing’ (VBP). The specifics of how VBP will work are unclear. We provide an account of the possible means by which VBP of medicines might be operationalized, and a...