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Electronic Commerce im Handel : Anwendungen und Entwicklungsperspektiven

Swoboda, Bernhard; Janz, Markus - In: Roadmap to E-Business : wie Unternehmen das Internet …, (pp. 302-326). 2002

Persistent link: https://www.econbiz.de/10001682817

Co-operation activities of middle-sized retailers and manufacturers in the fashion industry : a look at competences, potentials, realization and success factors in value chain acti...

Swoboda, Bernhard; Foscht, Thomas - In: European retail research 28 (2014) 1, pp. 103-118

Persistent link: https://www.econbiz.de/10011285507

Vertical Alliances between Retail and Manufacturer

Swoboda, Bernhard - 2013

While vertical firms dominate the fashion markets worldwide since years, only little research is done on vertical alliances between non-vertical retailer and manufacturing companies in this sector. These paper analyses vertical alliances from the perspective of 98 traditional fashion retailers...

Persistent link: https://www.econbiz.de/10013078247

Auswirkungen des Electronic Commerce auf den Handel

Zentes, Joachim; Swoboda, Bernhard - In: Die Betriebswirtschaft : DBW 60 (2000) 6, pp. 687-706

Persistent link: https://www.econbiz.de/10001535095

Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels

Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 403-431

Persistent link: https://www.econbiz.de/10011298823

(R)Evolution des Mehrkanalhandels : von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing

Schramm-Klein, Hanna; Wagner, Gerhard; Neus, Florian; … - 2014

Persistent link: https://www.econbiz.de/10010373910

Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty

Swoboda, Bernhard; Winters, Amelie - In: Journal of business research : JBR 125 (2021), pp. 279-294

Persistent link: https://www.econbiz.de/10012494066

Crosswise and reciprocal interdependencies within retailers' multichannel structures

Swoboda, Bernhard; Weindel, Julia; Schramm-Klein, Hanna - In: The international review of retail, distribution and … 26 (2016) 4, pp. 347-374

Persistent link: https://www.econbiz.de/10011594187

Internationales Management aus der Perspektive des internationalen Distributionsmanagements

Morschett, Dirk; Swoboda, Bernhard - In: Internationales Management : Forschung, Lehre, Praxis, (pp. 653-679). 2009

Persistent link: https://www.econbiz.de/10003800317

Internationalization speed of online retailers : a resource-based perspective on the influence factors

Schu, Matthias; Morschett, Dirk; Swoboda, Bernhard - In: Management international review : mir ; journal of … 56 (2016) 5, pp. 733-757

Persistent link: https://www.econbiz.de/10011666195

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