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Alliance strategy as a competitive strategy for successively creative new product development: the proof of the co-evolution of creativity and efficiency in the Japanese pharmaceut...
Takayama, Makoto; Watanabe, Chihiro; Griffy-Brown, Charla - In: Technovation : the international journal of … 22 (2002) 10, pp. 607-614
Persistent link: https://www.econbiz.de/10006826113
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Myth of market needs and technology seeds as a source of product innovation - an analysis of pharmaceutical new product development in an anti-hypertensive product innovation
Takayama, Makoto; Watanabe, Chihiro - In: Technovation : the international journal of … 22 (2002) 6, pp. 353-362
Persistent link: https://www.econbiz.de/10006828095
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Technology spillover as a complement for high-level R&D intensity in the pharmaceutical industry
Watanabe, Chihiro; Takayama, Makoto; Nagamatsu, Akira; … - In: Technovation : the international journal of … 22 (2002) 4, pp. 245-258
Persistent link: https://www.econbiz.de/10006829049