Mobile application usage is becoming an essential activity in many people's daily lives. Compared with PC internet, mobile internet usage is ubiquitous, temporally fragmented, and more context-dependent. Thus far research is limited on the mechanism of mobile app usage and the effects of...

Mobile application developers switch their monetarization strategies (between paid and free) for strategic purposes. We investigate the determinants and consequences of app developers' switching behavior between paid and free strategies over time. Using large-scale daily app rank data from the...

Providers of free-to-play games often gain revenue by monetizing players' playtime, e.g., through ingame advertising, and by selling premium module of the game. One emerging strategy to sell the premium module, known as the virtual selling strategy, is to set the module price based on an amount...

Firms are shifting their social media emphasis from passive listening to active intervention. Despite the proven importance of online word-of-mouth (WOM) on customer satisfaction and engagement as well as firm performance in prior literature, when and how should firms utilize management...

Customer Generated Images (CGIs) on e-commerce platforms have been widely adopted as a promotional tool to persuade customers into purchase. Despite its prevalent applications, the effect of CGIs on customers' post-purchase satisfaction has not been extensively examined. This study postulates...

When organizations adopt artificial intelligence (AI) to recognize individuals’ negative emotions and accordingly match limited resources to them, strategic users are incentivized to game the system by escalating emotional intensities. The economic value of AI may be undermined by gaming...

As one of the prominent areas of FinTech, mobile payment is increasingly accepted by more and more consumers. To investigate consumer mobile payment adoption behavior, we develop a Bayesian learning structural model using a rich data set from JD.com, the largest direct selling online retailer in...

In late 2016, Uber launched its autonomous car service in multiple cities in the US. While the debate has surrounded the safety performance of autonomous cars, limited empirical work with data supports has been devoted to investigating the effects of this new technology adoption on the society,...

Social media-transmitted online information, which is associated with emotional expressions, shapes our thoughts and actions. In this study, we incorporate social network theories and analyses and use a computational approach to investigate how emotional expressions, particularly negative...

In recent years, online content has shifted from text-centric to visual-oriented content. Despite the massive amount of pictures embedded in online content, how pictures affect people’s liking remains understudied. Using the Stimulus-Organism-Response (SOR) model, the current work investigates...