Online reading platforms offer a by-chapter purchase method and implement a novel in-chapter online review function to mitigate consumer uncertainty regarding the true quality of e-books. In this study, we seek to uncover how such intervention affects consumer purchase decisions. In particular,...

Mobile application usage is becoming an essential activity in many people's daily lives. Compared with PC internet, mobile internet usage is ubiquitous, temporally fragmented, and more context-dependent. Thus far research is limited on the mechanism of mobile app usage and the effects of...

As one of the prominent areas of FinTech, mobile payment is increasingly accepted by more and more consumers. To investigate consumer mobile payment adoption behavior, we develop a Bayesian learning structural model using a rich data set from JD.com, the largest direct selling online retailer in...

With the emergence of online channels, more niche products are sold compared to traditional channels, and it has resulted in more product variety. This “Long Tail” effect has distributed the sales among more products, reducing the importance of the mainstream top-selling items. Using a rich...

In the last decade, we have observed increased efforts by online networking sites to transform rich network resources into prosocial activities such as charitable giving. A key feature that distinguishes online social networks from the offline human networks is the digital profile that can...

Users’ participation in virtual communities is a complex process. On the one hand, there exist more than one dynamic sources, such as sequential dynamics and temporal dynamics. On the other hand, users may develop different participation focuses through the participation process. These aspects...