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Tang, Ya
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Is neutral really neutral? : the effects of neutral user-generated content on product sales
Tang, Ya
;
Fang, Eric
;
Wang, Feng
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010381392
Saved in:
2
Effects of employee identity salience on content sharing in social networks
Zhang, Xueting
;
Tang, Ya
;
Chen, Man
;
Wang, Feng
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10013172908
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