Tarabashkina, Liudmila; Quester, Pascale G.; … - In: European Journal of Marketing 54 (2020) 8, pp. 1987-2012
Purpose: The purpose of this study is to answer the call for additional detailed research on factors that influence corporate social responsibility (CSR) authenticity by examining how the former is affected by the commonly reported CSR spending allocations expressed as percentages of annual...