Tasoluk, Burcu; Dröge, Cornelia; Calantone, Roger J. - In: International Marketing Review 28 (2011) 1, pp. 34-56
Purpose – Although the use of data from different levels is very common in international marketing research, the practice of employing multi‐level analysis techniques is relatively new. The paper aims to provide an application of a specific case of multi‐level modelling – where the...