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Measures of implicit cognition for marketing research

Teichert, Thorsten; Graf, Alexander; Sajad Rezaei; … - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 48-76

Persistent link: https://www.econbiz.de/10012062395

Confounding of effects in rank-based conjoint-analysis

Teichert, Thorsten - In: Conjoint measurement : methods and applications ; with …, (pp. 251-276). 2003

Persistent link: https://www.econbiz.de/10001997967

Evolutionary conjoint

Teichert, Thorsten; Shehu, Edlira - In: Conjoint measurement : methods and applications, (pp. 113-131). 2007

Persistent link: https://www.econbiz.de/10003544609

Prospects for PoS market research with RFID technology : examination of consumers' in-store shopping processes

Blecker, Thorsten; Rasch, Carsten; Teichert, Thorsten - In: European retail research 25 (2011) 1, pp. 47-62

Persistent link: https://www.econbiz.de/10009154101

Confounding of effects in rank-based conjoint-analysis

Teichert, Thorsten - In: Conjoint measurement : methods and applications, (pp. 225-250). 2001

Persistent link: https://www.econbiz.de/10001690262

Nutzenermittlung in wahlbasierter Conjoint-Analyse : ein Vergleich von Latent-Class- und hierarchischem Bayes-Verfahren

Teichert, Thorsten - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 53 (2001) 8, pp. 798-822

Persistent link: https://www.econbiz.de/10001628493

Zur Validität der in Conjoint-Analysen ermittelten Nutzenwerte

Teichert, Thorsten - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 46 (1994) 7, pp. 610-629

Persistent link: https://www.econbiz.de/10001165465

The confounding of effects in rank-based conjoint-analysis

Teichert, Thorsten - 1996

Persistent link: https://www.econbiz.de/10011735605

A model of ranked conjoint-data and implications for evaluation

Teichert, Thorsten - 1997

Persistent link: https://www.econbiz.de/10011735684

The confounding of effects in rank-based conjoint-analysis

Teichert, Thorsten - 1996

Basic confounding patterns for full-profile conjoint analyses based upon ranking are examined. It is shown that commonly used orthogonal main-effect designs can lead to biased part-worth estimates, especially to an underestimation of less important variables. An alternative design procedure is...

Persistent link: https://www.econbiz.de/10011744405