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Young Malaysians' chocolate brand familiarity : the effect of brand's country of origin and consumer consumption level
Teo Poh Chuin; Osman Mohamad - In: Business strategy series 13 (2012) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10009487340
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The behavioral intention of young Malaysians towards cashless society : value-based adoption model
Jingnan Ju; Teo Poh Chuin; Ho, Theresa Char Fei; Chen … - In: Cogent business & management 10 (2023) 2, pp. 1-31
The purpose of this study is to validate the Value-based Adoption Model (VAM) in order to investigate young Malaysians' e-wallet adoption intentions. A structured questionnaire was used to collect 214 questionnaires. The hypotheses proposed for this study were tested using SmartPLS, a...
Persistent link: https://www.econbiz.de/10014503248
Cover Image
Young Malaysians' chocolate brand familiarity : the effect of brand's country of origin and consumer consumption level
Teo Poh Chuin; Osman Mohamad - In: Business strategy series 13 (2012) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10009896508