In this study, we build a novel comprehensive dataset of 123,545 product trademark registrations by S&P 1500 firms to capture firm-level product development. We provide evidence that new product development contains valuable information about future firm fundamentals and predicts increases in...

In October 2014, Estimize.com began providing management guidance on its platform for firms that provide guidance. We exploit this exogenous shock to salience of management guidance as a quasi-natural experiment to study how salience of management guidance affects forecasting behavior. Using a...

Firms often register trademarks as they launch new products or services. We find that the number of new trademark registrations positively predicts firm profitability, stock returns, and underreaction by analysts in their earnings forecasts. Using the Federal Trademark Dilution Act (FTDA) as an...

We build a novel comprehensive dataset of new product trademarks as an output measure of product development innovation. We show that risk-taking incentives in CEO compensation motivate this type of innovation and that this innovation improves firm performance. Using an exogenous shock to...