Homo Economicus has progressed from an atomistic and self-interested individual in standard economics to a socially embedded agent in modern economics who is endowed with a particular social identity or with specific preferences for the latter. While this vision makesthe economic agent more...

In this paper, we consider the extension of the conception of the economic agent as a person who chooses particular actions in relation to his or her social identity. We do this in particular by analysing Akerlof and Kranton's recent models on 'economics and identity' (2000). Amartya Sen has...

The original Homo Economicus has progressed from an atomistic and self-interested individual to a socially embedded agent in modern economics. In particular, social interaction models suggest that the individual’s own utility of undertaking an action may be influenced by the number of peers...