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Product placement, its supporters and detractors : a quest for balance
Charry, Karine; Tessitore, Tina - In: Advertising in new formats and media : current research …, (pp. 265-290). 2016
Persistent link: https://www.econbiz.de/10011473425
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Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina; Geuens, Maggie - In: Journal of business research : JBR 95 (2019), pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
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PP for "product placement" or "puzzled public"? : the effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Tessitore, Tina; Geuens, Maggie - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 419-442
Persistent link: https://www.econbiz.de/10009789456
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The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina; Pandelaere, Mario; Van Kerckhove, Anneleen - In: Tourism management : research, policies, practice 42 (2014), pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
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Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris; Kazakova, Snezhanka; Tessitore, Tina; … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
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Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.; Tessitore, Tina; Müller, Céline M. - In: International journal of advertising : the review of … 40 (2021) 1, pp. 26-48
Persistent link: https://www.econbiz.de/10012498499