//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Tevi, Alexander"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Rhodesia: little white island
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Werbung
2
Consumers
1
Creativity
1
Creativity technique
1
Kreativität
1
Kreativitätstechnik
1
Verbraucher
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Tevi, Alexander
Parker, John
49
Parker, John E. S.
16
Conz, David
3
Hackett, Edward J.
3
Koslow, Scott
3
Ang, Lawrence
2
Bashford, Jonathon
2
DeLay, Susan
2
Layard, Richard
2
Maclean, Mairi
2
O'Regan, Nicholas
2
Shapouri, Shahla
2
Barthel, Stephan
1
Bashford, Jonathan
1
Bell, James Ford
1
Butzel, Albert
1
Delay, Susan
1
Dugmore, Keith
1
Ernstson, Henrik
1
Garland, David
1
Harris, Candice
1
Johnson, D. Demcey
1
Kontorovich, Vladimir
1
Layard, P.Richard
1
Layard, Peter R. G.
1
McCaskie, Tom C.
1
Ottinger, Richard
1
Robinson, Nicholas A.
1
Rucinski, Taryn L.
1
Schecter, Michael
1
Threlkeld-Sullivan, Arielle
1
Todd, Jennifer
1
Valova, Radina
1
Wang, Pianpian
1
Wieder, Marla
1
Williams, David J.
1
Wolf, Thomas A.
1
Xi, Wang
1
Zaucha, Judy
1
more ...
less ...
Published in...
All
Journal of advertising research
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can media neutrality limit creative potential? : how advertising's use of ideation templates fares across media
Tevi, Alexander
;
Koslow, Scott
;
Parker, John
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 312-328
Persistent link: https://www.econbiz.de/10012118866
Saved in:
2
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->