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Persistent link: https://www.econbiz.de/10010225361
The rapid emergence of multinational enterprises (MNEs) from emerging economies calls for a re-assessment of established theories of the MNE. We assess the usefulness of the internationalization process model (IPM), also known as the Uppsala model, to explain the recent strategies of emerging...
Persistent link: https://www.econbiz.de/10010862957