Thavapalan, Sumithira; Moroney, Robyn; Simnett, Roger - In: Pacific Accounting Review 18 (2006) 1, pp. 70-89
This paper investigates the impact of the PricewaterhouseCoopers (PwC) merger in Australia on existing and potential clients of the new merged firm. From prior theory it is expected that some existing clients may have an incentive to switch away from a newly merged firm as the same larger firm...
