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Thaweephan Leingpibul
Kohli, Chiranjeev
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The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Thaweephan Leingpibul
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
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