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The information seekers an international study of consumer information advertising image
Thorelli, Hans B.; Becker, Helmut; Engledow, Jack - 1975
Persistent link: https://www.econbiz.de/10000042243
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The information seekers: multinational strategy target
Thorelli, Hans B.; Becker, Helmut - In: California management review 23 (1980) 1, pp. 46-52
Persistent link: https://www.econbiz.de/10003485761
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Strategic planning in international marketing
Becker, Helmut; Thorelli, Hans B. - In: International marketing strategy, (pp. 367-378). 1980
Persistent link: https://www.econbiz.de/10003485872