We analyze the behavior of producers who compete through price competition in a social environment from a sociological point of view. The standard model of Bertrand price competition is enriched with producers who follow a "Win Cooperate, Lose Defect" (WCLD) strategy. This strategy is a...

Since the 1950's economists applied game theoretical concepts to a wide variety of economic problems. The Nash equilibrium concept has proven to be a powerful instrument in analyzing the outcome of economic processes. Since the late 1980's economists also show a growing interest in the...