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Timmor, Yaron
Naveh, Eitan
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International journal of consumer studies
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Being the same and different : a model explaining new product adoption
Timmor, Yaron
;
Katz-Navon, Tal
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10003740938
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2
The individual dual needs for assimilation and distictiveness as a segmentation mechanism : developing the concept among students
Katz-Navon, Tal
;
Timmor, Yaron
- In:
International journal of consumer studies
36
(
2012
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10009554403
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