This study examines whether user-generated content (UGC) is related to stock market performance, which metric of UGC has the strongest relationship, and what the dynamics of the relationship are. We aggregate UGC from multiple websites over a four-year period across 6 markets and 15 firms. We...

This study analyzes the impact of offline television advertising on multiple metrics of online chatter or User-Generated Content (UGC). The context is a quasi-experiment in which a focal brand undertakes a massive advertising campaign for a short period of time. The authors estimate multiple...